It’s really quite simple! When a shipper (someone with goods and freight to get shipped out) needs to get their products to their customers, they find themselves in need of a carrier (or a truck driver/trucking company). One of the best, easiest, and most reliable ways to go about this is to use a freight broker. Freight brokers act as the middle man, the connection between shippers and carriers. The broker reaches out to their network of carriers, finds the best one to get the job done (at the best price), brokers the load, and gets a profit from the deal!
Broker Profit = Price the Shipper is Paying - Price the Carrier is Charging
The model really is as simple as that! But how do you go about building said brokerage? How do you acquire this network of both carriers and shippers to work with? Well, that’s exactly what my goal is, to teach as many people as possible, including YOU, how to build and scale a successful freight brokerage from start to finish.
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